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In marketing, a hint of innuendo can occasionally give your message the extra edge it needs to go viral. That appears to have been the case with the recent PlayStation advertising of the eagerly anticipated Marvel‘s Spider-Man 2 game. You may wonder, what is the attention-grabbing term. Treat yourself to Marvel’s Spider-Man 2 Collector’s Edition, which includes 19 inches of venom and more.
Venom is literally twice the size of Peter Parker, even with the Symbiote Suit, on a good day.
This catchphrase, which was introduced via the PlayStation UK Twitter account, succeeded in sparking more than simply interest—it’s making headlines and turning into a major online phenomenon.
What does “19 inches of Venom” actually mean, then? The height of the Venom statue that comes with the Collector’s Edition of the game is what’s being referenced, not some spicy Easter egg hidden in the game. This intricate piece depicts a huge Venom facing off against Peter Parker and Miles Morales, the two Spider-Men from New York. The statue depicts Miles in midair, ready to deliver his trademark bio-electric blow to the towering antagonist, creating a dramatic and tense moment.
Treat yourself to 19-inches of Venom and more with the Marvel‘s Spider-Man 2 Collector’s Edition. #SpiderMan2PS5
Pre-order here: https://t.co/IH1Z0n3CyV“>https://t.co/IH1Z0n3CyV pic.twitter.com/siKtMzSz4s
PlayStation UK (@PlayStationUK) September 4, 2023
However, because of the nature of the internet, this seemingly innocent word has taken on a far more sinister meaning. From snide remarks like “Weird choice of words PlayStation,” to more impish ones like “You mean the figurine, right?”, the responses varied greatly. “Someone in marketing today is getting a fat bonus check with the most nastiest side eye the department has ever seen,” said a commenter very fittingly.
Although it’s simple to dismiss this as a “innocent” error, Sony’s marketing department is astute enough to know otherwise. In any case, the renowned Spider-Man villain is now known online as “Daddy Venom.”
In the end, the aggressive marketing has succeeded in its goal. Whether deliberate or not, it brought attention to Marvel’s Spider-Man 2 and the Collector’s Edition, which has been the target of scalpers ever since it was first announced.
However, it’s not like Marvel’s Spider-Man 2 required any further publicity. The sequel is already ranked among the most anticipated games of the year, with an exclusive PlayStation 5 release date of October 20.To further enhance its appeal, the $229.99 Collector’s Edition comes with a steelbook display case and digital pre-order goodies.
However, the game is more than just amusing slogans and memorabilia. DesignerNew gameplay features that transform you into an acrobatic dynamo have been released by Insomniac Games, along with innovative approaches to Venom and other antagonists. Additionally, accessibility features have been enhanced, giving players complete control over how they want to play. Additionally, the download size of 98GB suggests that the game world may be larger than in the previous iteration, offering gamers a more content-rich experience.
Though the “19 inches of Venom” from the Collector’s Edition has dominated social media discussion, it is evident that this is only the beginning of what Marvel’s Spider-Man 2 has to offer. It is said that the game offers a completely immersive superhero experience, going beyond the statue and the Twitterflash.
In terms of sales and cultural effect, Marvel’s Spider-Man 2 appears to have a bright future thanks to the momentum created by this surprise viral moment. Even if it verges on being risqué, a little viral marketing can make a big difference in an era where game releases frequently run the risk of getting lost in the sheer amount of content accessible.
Marvel’s Spider-Man 2 is an incredible addition to the PlayStation 5’s expanding collection of blockbuster games, regardless of your reason for playing—the 19 inches of sculpted Venom or the exhilaration of flinging between skyscrapers as Spider-Man.
Speaking of the PlayStation, the flagship system was recently brought up when a source compared the performance of the upcoming Nintendo console to that of the PlayStation 4. Lastly, it’s said that Sony is developing a fresh version of Astro Bot.